Our Story

Our Story

I started out building an underwear brand because women's underwear hasn't really changed in the last hundred years. It's been over-sexualised, and comfort has always come last.

But somewhere in that process, I kept stumbling onto the same thing: reviews, friends venting, the same complaints about underwear that just didn't work for them. So I started looking properly.. going through what was actually on the market for mid and plus-size women and that's where I heard my calling. Not underwear in general. Underwear for real bodies, designed to respect and celebrate the women wearing them.

I used my mechanical and biomedical engineering background to design The Amalfi Brief: wide gusset, wide waistband, high waist, leg opening generous enough to move in. No seams to dig in, no compromise dressed up as "inclusive sizing." Just underwear engineered the way it should have been from the start.

Misky is made in sizes L–5XL, because that range was never the exception, it's the default we started from.

— Elif, Founder